A fresh approach

PAYG Free Standing Display Unit

Submitted by Lloyd on Sat, 07/17/2010 - 13:32
in
Top Title and Testimonial
Pay As You Go Free Standing Display Unit
We sometimes work to ridiculous deadlines under huge amounts of pressure and even under these trying circumstances, Creativitea always gets the job done and nothing is ever too much trouble.
Top Project Details
Leonie Quill | Head of Retail marketing Talkmobile
Project Type: 
Print
Lead Designer: 
Lloyd Bedford
Client: 
Talkmobile
Project Details
Project Brief: 

Continuing our regular relationship with Talkmobile, we were asked to work on a free standing display unit (FSDU), that would increase their instore presence and drive incremental sales to Carphone Warehouse customers.

Our Approach: 

There were two aspects of the brief we wanted to consider: the creative execution and 'stand out' approach to the unit giving it impact within the stores, and how to get a range of products on display, getting customers to interact with the stand and to increase their product footfall within the store?

Results: 

Faced with a tight deadline, we created a single facing display unit, divided into 12 compartments, with a header panel area for key messaging. We also designed two further POS elements to complete the unit; a set of 'block out' display panels and dummy boxes, which both featured deal information and creative for the Pay As You Go offering.

With the unit being built in this way, it meant that it was easy to update during its time instore. The header panel, 'block out' panels and dummy boxes were able to be replaced in a cost effective way, without the whole unit being reproduced, saving cost and production time.

Creativitea* Design Studio | PAYG fsdu