A fresh approach

Mirrors Edge PlayStation 3 Theme

Submitted by Lloyd on Thu, 07/15/2010 - 22:31
in
Top Title and Testimonial
Mirrors Edge PlayStation 3 Theme
This was a great opportunity to work with a visually stunning game, the challenge of designing the icons to work with the game branding was really fun to do!
Top Project Details
Rik Barwick | Head of Digital, tea*
Project Type: 
Digital
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Rik Barwick
Client: 
Electronic Arts™
Project Details
Background: 

A very stylish, unique looking ‘free running’ platform game, Mirror’s Edge was launched in February 2008, generating a buzz of excitement throughout the gaming community.

Project Brief: 

As part of our ongoing work with Electronic Arts™, together we strove to develop their digital distribution department, and to boost their digital console downloads through PlayStation® Store and Xbox 360 Live Arcade.

Our Approach: 

We approached EA about producing 'free' downloadable content for the PlayStation® 3 and Xbox 360 consoles, placing the brand on thousands of gamers all over the world. The idea was taken on board and with the launch of Mirror’s Edge around the corner, it was the perfect opportunity to be implemented.

Results: 

We produced a completely customised theme for the PlayStation® 3 and Xbox 360 consoles. The theme was available in two colour variants consisting of backdrops built from key arts of the game. A set of bespoke icons were designed maintaining the look and feel of the game's visual identity, using the form of the game's typographic elements and simple shapes to represent the different functions of the console's menus. 

The theme upon its launch was a great success and was downloaded by over 30,000 gamers, which, due to its popularity, it is still available on PlayStation® Store today. To see them in action, log on to your PlayStation® and download it today!.

More from this client: 

Command & Conquer™: Red Alert™ 3 Marketing Campaign

EA Store™ Go Digital Campaign

Creativitea* Design Studio | Mirrors Edge PlayStation 3 Theme