A fresh approach

FiveThree branding

Submitted by Lloyd on Sun, 07/18/2010 - 03:02
in
Top Title and Testimonial
FiveThree branding
As a newly incorporated company 53 had lots of things to worry about, however the creation and development of a brand identity wasn't one of them thanks to the creative thinking at creativitea.
Top Project Details
Michael Hockey | 53 Director
Project Type: 
Branding
Project Type: 
Web Design
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Rik Barwick
Client: 
FiveThree
Project Details
Background: 

FiveThree are an experienced marketing and business consultancy specialising in the mobile, telecoms and technology markets. FiveThree are passionate about delivering innovative market leading propositions for these 'fast moving' markets.

Project Brief: 

FiveThree approached us to work with them on designing and building them an identity that would give them a professional presence in different platforms across both off and online.

Our Approach: 

After further consultation, we found FiveThree to very approachable and passionate about their work and company, whilst being very professional and focused on their aims and the aims of their clients. There was a sense of boldness and simplicity about the way in which they delivered. This was a something that struck home, the brand needed to reflect this and envisage their ethos.

Results: 

The brand distilled the qualities of FiveThree into an identity which is simple, bold and distinctive, delivering clarity with a sense of approachability.

Inspired by the industry and classic Swiss design, strong gridded typography in an array of bold and striking colours brings clarity to the messaging, whilst positioned on deep black adding to contrast. A simple logo mark which use's the number forms of their name in different weights, contained in a square device stamps their mark across marketing materials both off and online. 

A set of guidelines; 'The FiveThree Style Handbook', were produced along with a subtle content-managed website and company stationary, consisting of double sided letterheads printed on 120gsm Vision Superior, featuring graphic details in silver foil. The set also included comp slips and business cards, also featuring silver foil finishing.

Creativitea* Design Studio | FiveThree branding