A fresh approach

Baboonylon branding

Submitted by Lloyd on Sat, 07/17/2010 - 21:16
in
Top Title and Testimonial
Baboonylon branding
With the only brief being 'humour and a mascot', Creativitea still managed to deliver a fantastically creative and slick new brand identity for our team. As a result, we gained a massive following – not just for our skydiving skills but for people wanting to know where they can get the team merchandise!
Top Project Details
Ruth Leach | Baboonylon team member
Project Type: 
Branding
Project Type: 
Illustration
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Roberto Acuna
Client: 
Baboonylon
Project Details
Project Brief: 

When the lovely people at Baboonylon asked us to create a brand identity for them, their zest and enthusiasm for sky diving captivated the studio.

Our Approach: 

Emphasising the passion and vitality of Baboonylon, we set out to design an identity that would reflect the personality, enthusiasm and dynamism of the team.

Results: 

Using expressive and friendly typography, along with the creation of a mascot named Papio; a manic sky diving Baboon donning the colours of the team, a bold and contemporary identity was created. Papio was developed by continuously returning to the sketchbook and removing any complexity, creating a modern and stylised character, which was developed in several different poses for marketing materials.

The character was embraced by the Baboonylon team instantly, creating T-shirts and tops adorned with Papio, which were worn during their jumps, winning the best dressed team in their debut year in the process.

Creativitea* Design Studio | Baboonylon branding